Freerange Studios; Monterey Bay Aquarium/2010/1.5 min
Step into the Monterey Bay Aquarium and you’ll be inspired to do something, anything, to preserve the oceans. It’s a stunning emotional experience. The aquarium has been working hard to transform its passions into actions that matter. Recently, it’s been all about climate change and the undeniable fact that global warming is a huge threat to ocean ecosystems. But how to get that across in 90 seconds without terrifying the children? Freerange Studios came up with this surreal yet simple story to motivate people to act while keeping a smile on their faces. Then they super-charged that strategy with the voiceover talents of John Cleese.